Better Cotton Initiative
Better Cotton is the world’s leading sustainability initiative for cotton.
Better Cotton's mission is to help cotton communities survive and thrive, while protecting and restoring the environment. In just over a decade, Better Cotton have convinced stakeholders who span the industry to be it's partners. Farmers, ginners, spinners, suppliers, manufacturers, brand owners, retailers, civil society organisations, donors and governments. This adds up to more than 2,300 members in the Better Cotton network.
Focusing on the following sustainable development goals (SDGs)
How we work
Better Cotton wants to support farming communities socially, environmentally and economically. This 360-degree approach to growing cotton and to improving lives and livelihoods is as relevant to the tiniest smallholding as it is to the largest industrialised farm. With better soil and water management, less use of pesticides and greater resilience to climate change come opportunities.
... and why
Cotton is one of the world’s most important renewable natural resources. Safeguarding the growing and production of it is essential. In 2005, as part of a round-table initiative convened by WWF, a group of visionary organisations came together to make sure cotton had a sustainable future. Initial support came from organisations such as adidas, Gap Inc., H&M, ICCO Cooperation, IKEA, IFAP, IFC, Organic Exchange, Oxfam, Pesticide Action Network UK and WWF.
Seeking candidates mainly in
The Better Cotton team includes more than 100 individuals from diverse cultures, countries and backgrounds. The team is passionate about what they do and dedicated to achieving the Better Cotton mission: to help cotton communities survive and thrive, while protecting and restoring the environment. From humble beginnings, the team has grown rapidly to become the world’s largest cotton sustainability programme, and is expanding all the time.
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