Coaching – the latest trend

The balance between personal expectations, individual and family circumstances, and the reality of working in international cooperation is very delicate. If disturbed, questions (and sometimes frustrations) can arise. cinfo advises and supports several hundred people every year within the framework of coaching.

"There is no typical profile", emphasises Beat Geiser, Senior Advisor and Trainer at cinfo. "Every person who takes advantage of cinfo’s career counselling, job application support, or other form of coaching has their own story." However, there are certain trends, as shown by a recent five-year evaluation of our clients.

The most common age bracket for coaching is the 30–39 year olds, who account for more than half the demand. There is a certain gap to the next age brackets, the 20–29 year olds (22%) and the 40–49 year olds (22%). And more than two-thirds of our clients are women.

With and without experience

Have these people already worked in international cooperation, or are they trying to get their foot in the door? Lisa Isler, Head of cinfo, explains, "The statistical analysis confirms our impression of a balanced distribution across the different profiles." Clients include young graduates, people with experience in another sector, as well as newcomers to and those who already have experience in international cooperation. "This clearly shows that questions can arise at every step of a career in international cooperation. It is also one of the reasons why cinfo has developed flexible and tailor-made services to respond to most situations."

Where are they from?

The professional backgrounds of our clients are also diverse. People from the social sciences and humanities make up the lion's share (25%), but cinfo's coaching sessions are also attended by professionals in international relations (10%), finance and economics (10%), law (9%), sciences (6%), agriculture and forestry (6%) and health and medicine (5%).

Remote coaching? Sometimes, not always

"We’ve noticed that between 2014 and 2018 more and more people took advantage of our coaching sessions", says Beat Geiser happily. "The demand for application support, which was absolutely marginal a few years ago, has now become a constant. However, career questions remain the primary motivation for coaching." Can the increased demand be explained by the provision of online coaching? "No, that can’t be said", comments Lisa Isler. "In 2014, 12% of coaching took place via Skype, compared to 37% today." In other words, part of cinfo’s clientele appreciates not having to travel to Bienne for support, especially people working abroad. However, the majority of coaching still takes place in person, which shows that face-to-face contact is important for people when it comes to tackling personal challenges.

Some examples

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